Howenday
HowenDay is company that sources and sells products on Amazon's marketplace.
The company's founders reached out and asked me to create a logo for their labeling.
The base
first development
Playing off the latter part of HowenDay, I wanted to include a "sun." This is what I developed the rest of the logo from.
First Version
Rough draft
In an effort to make the yellow oval more recognizable as the sun I added the triangles to act as rays.
Finalized Logo with Lettermark
Final logo
Finally, I cleaned up the image by removing the left half of the oval and adding the company's name.